Never Say Never film review - Cineworld, Dublin

Published: 18th February, 2011 - http://www.meg.ie/justin-beiber-never-say-never/

Beliebers from all over Dublin, and no doubt other parts of the country, gathered in the lobby of Cineworld on Parnell Street to be some of the first few lucky people in Europe to see ''The Biebs'' first trip to the big screen. The film documents the 10 day run up to his sell out show at Madison Square garden in New York. A huge feat for any artist, yet alone a relatively ''new to the scene'' 16 year old. We get to see a side of Bieber that isn't always acknowledged and, in fact, is often just ignored by the media. Bieber is just a regular 16 year old kid. Or at least that’s what he's trying to be whilst maintaining his newly polished ''pop prince'' crown. We see a first-hand glimpse of his relationship with his family, management team and, of course, his ever-adoring fans. Director, Jon Chu, manages to maintain the fact that Bieber was once just like you and I, and in fact still pretty much is, by incorporating old home videos of a young Bieber singing, playing games and generally just being a kid.

Bieber's success was created and is being maintain by his fans, and he always makes sure to let them know that he's more than aware of this and even more grateful for it. If it wasn't for his huge following on both Youtube and Twitter who knows what could have become of this ambitious but unknown talent. A barrage of tweets, Youtube covers and old Youtube videos are shown throughout the film which just further proves the true power that social media has.

If there's one thing I've learned from going to concerts, and generally just being a fan of music, it's the plain and simple fact that fans like to be recognised by the person they look up to. For Ontario born Justin Bieber, it's something he will never fail to acknowledge. His ''Beliebers'' have brought him to where he is today (A Brit-award winning singer-song-writing pop-teen-sensation, who at just 16 years of age, has already played a sold-out headlining show in the prestigious Madison square garden, New York) and Bieber repays his fans with free tickets and meet and greets. If this tells us anything it's that Bieber has every intention of following in his mentor's (Usher) steps and have a life-long career as a musician.

Although this movie is unlikely to attract an audience of Bieber's biggest critics (which is unfortunate as I feel this movie could definitely change opinions on him), it is sure to be the number one seller in the majority of cinemas worldwide.

Justin Bieber is here to stay for as long as he can and he's more than willing to prove every critic he has very wrong, whether we like it or not. As Bieber’s manager, Scooter Braun, puts it: ''We like being the underdogs''.